Your Press Release - could drive you wave after wave of new customers...  

"You are about to discover the EASIEST way of attracting VOLUMES of ongoing TARGETED and READY TO PURCHASE prospects to you and your business!"

to be more specific...

You can EASILY get £25,000 worth of FREE PR and Media Publicity in as little as 28 days using these principles.

Can you imagine spending the next hour or so writing and dispatching your new press release and then over the following days and weeks getting REALLY busy as you start to attract a brand new stream of targeted and qualified prospects? ...and then being in the position to REPEAT the WHOLE PROCESS just as regularly as you wish?

A simple and practical solution for turning this dream into a reality is closer than you think...

When you know the rules, gaining HIGH VISIBILITY PR publicity is really quite simple.

and your present writing skills will be fine because we use a tried and tested template and formula that gets results.

...and I would like to prove to you that you could be enjoying AMAZING results in your first month if you are prepared to put in just a little effort. Compared to other forms of marketing and promotion, PR has a rapid ROI (return on investment), is exceptionally time effective, and has many other associated benefits which you are about to discover.

Fantastic value...

Best of all is this, you could be learning to master the profitable PR Media Marketing skills for as little as £27 per month - but more about this shortly...

Lets get SERIOUS for a moment...

In a nut shell, once learned, getting BIG or even spectacular results from PR and Media marketing won't cost you an ADDITIONAL penny, and it will go on paying you for the rest of your life!

The timing is PERFECT!

Lets face it, traditional marketing and advertising are returning ever diminishing results, and your ROI (Return on Investment) is becoming more EXPENSIVE by the day. It’s just like throwing your HARD EARNED income down the drain, and the bad news is it will only get worse.

Using the simple methods and techniques in the 'Become the News' course you will quickly gain a distinct advantage over the 99% of your competitors who have not taken the time to master this form of promotion.

...can you really afford to be without these skills? 

The results which can be achieved...

One of my recent local news releases resulted in 28,400 new prospects arriving at my website, and joining my mailing list in JUST 4 DAYS!

This is EXCEPTIONAL, but with practice YOU could achieve similar results... 

From the desk of:

Kevin Martyn

elcome and thanks for taking the time to visit and consider what I can promise will be a very LUCRATIVE form of promoting yourself, products or service. This is quite a long page which has been designed to answer your PR and Media Marketing questions and concerns as well as highlighting the full benefits of this media promotion formula.

Wherever you live in the World, the demand for public interest news and stories is ENORMOUS and ongoing which offers you the opportunity to get MULTIPLE press releases or articles published each and every week! Once you understand the process you will quickly create compelling new material in an hour or so a week as it really is not difficult. I will also show you how I have virtually AUTOMATED the delivery process.

'Become the News' is a simple tried and tested step by step PR course and introduction to attracting VOLUMES of new business and QUALITY prospects from ongoing media promotion and publicity. The course is delivered in tasty ‘bite sized’ chunks for easy digestion, and designed to gain RAPID results.

If you can already see the value of PR and media publicity marketing and just want to get to the GOOD STUFF, such as the BENEFITS you can look forward to and how you can get started, just click on any of the 2 minute tour links!

Whatever your product or service, and IRRESPECTIVE of your location in the World, the 'Become the News' PR tutorial has the potential to TURBO charge your income stream...

If the prospect of gaining a lasting and competitive advantage in your field or market place has your mouth watering, or you are salivating at the very thought of attracting a swarm of new cash-in-hand prospects to your business, success is closer than you think. You can get started immediately, and within just days be obtaining VERY positive results...

You will find it an EXTREMELY enjoyable and SIMPLE way of promoting your company, product, service or cause. UNFORTUNATELY , I can’t guarantee you will become a BILLIONAIRE, but I do know that if you stick at it, you will GREATLY increase your profits and position your company favourably, which will give you a HUGE advantage over your competition.

The media NEED you, as much as you NEED them...

It's just that they don’t like to admit it!

Play the game correctly and after a while you will find that the media will start positively helping you to promote your business, and it comes down to the quality of relationships you will develop with them; let's call it SYMBIOTIC.

You see, PR also stands for ‘Press Relations’ and after you have been involved for a while do not be surprised when the media start knocking on your door looking for further information.

Remember, NO ONE ever seeks out the wise man who lives at the bottom of the mountain, they want the one who lives at the TOP! The one who is at the summit of their game ...and that’s one of the BIG competitive advantages that ongoing media publicity will develop for you; it will establish your PERCEIVED rank and positioning ...and you can’t put a PRICE on that!

When you learn how to correctly ENGINEER your articles and news releases, nicely topped with a generous helping of PUBLIC INTEREST, you will RAPIDLY establish yourself as an expert and leading authority in your specific field or line of business, and your opinion will be sought and dramatically RISE in value.

I regularly hear Jeremy Fraser, (a true EXPERT in the art of profitable PR) telling me that journalists are ALWAYS calling him to check if he has any news stories, articles, or PUBLIC INTEREST material he can offer. Or, anything in the pipeline on a specific subject that they think he may be working on; that’s a quality and highly profitable SYMBIOTIC relationship.

Attracting new business doesn’t get much EASIER, or BETTER than this...

Here’s a PR fact that you can start gaining benefit from IMMEDIATELY!

From years of extensive surveys, we know all too well that the buying public are becoming far less responsive to commercial advertisements.   However, if they see EXACTLY the same material presented as media publicity, an AMAZING perceptual transformation occurs. They now become UP TO 13 times more likely to believe and trust what they read, see or hear.   WHAT?   Yes! - This means that they are also UP TO 13 TIMES more likely to take positive follow up action which may lead to a purchase, or financial transaction of some type.   Even those who don’t purchase your product or service, they are still being influenced by your media release at a subliminal level, through positive POSITIONING and association.

WOW!  This is so important I want to reiterate this fact.

When an individual, business, or even a commercial product receives media publicity, on average it is likely to be trusted 13 times more than a paid-for advertisement promoting the same benefits.

This is known as the ‘Halo Effect’ and it works like this:

The public has a long tradition of believing what the media reports say, as they have been exposed to it for so many years, and generally, as it is force-fed to them in so many different formats it is believed without question. After all why would anyone go to the trouble of covering a story about anyone, or anything if it wasn’t true? Why indeed, and we will come to that in just a few moments.

So when they see your media article or story, it is BELIEVED that it is delivering them the highest quality marketing money can buy! ... BEST of all, PR marketing is FREE!

So exactly WHY will the media run your news release?

There are a number of reasons, but top of the list is that they NEED you and your story.

It’s really quite simple, nearly every publication exists for just one reason only, and that is to generate a profit; reporting the news is what they do to make their profit. Generally their income is generated from two sources, selling their publication, and advertising revenue from within it.

Very few publications can run ONLY advertisements and survive...

Apart from a few SPECIFIC specialised magazines, most publications would be dead boring if they JUST ran page after page of advertisements, and simply wouldn't sell many copies. They solve this challenge by providing a balance of articles, news, and other topical public interest stories, and this is where you come in. This attracts a regular audience, which also attracts the advertiser, which also generates their revenue ...SIMPLE!

This makes PR marketing both VERY profitable for you, and VERY easy to obtain when you know how to play the game.

Are you ready for an even bigger SURPRISE?

YOU, ALREADY have loads of HIGH QUALITY public interest stories.    SERIOUSLY , it may surprise you to hear this but I promise that they exist and they are there for you to take advantage of. All you have to do is learn how to draw them out, and then add a sprinkle of that special public interest ingredient which makes them irresistible to journalists and news-rooms alike.   Further more, you have many thousands if not an unlimited source of VALUABLE media stories waiting patiently to be exploited, and whatever the media format, there will ALWAYS be a HUGE audience with an interest in them.   When you learn how to play the PR game it will go on making you MONEY  for the rest of your career...

That’s the art of PR and using it to market you, your company, and just about anything else you can think of. Make it NEWS WORTHY and you are on to a winner!

When you know how to identify, design and create a HIGH quality public interest story, and more importantly, how to present it to capture the attention of the media, you will have also discovered a method of becoming VERY wealthy - does this sound INTERESTING?

Your competitors may call the lead you gain from using 'Become the News' an UNFAIR advantage...

...but business is about making MONEY! You may already be familiar with the ‘WHY THEM’? or the 'It SHOULD have been me!’ feeling and attitude that often accompanies the shock of seeing one of your competitors receiving tons of HIGH PROFILE, and what you may perceive as UNEARNED  media attention and publicity. It’s also a feeling of helplessness to respond or do anything positive to counteract the HUGE advantage they have just gained. Just imagine how you would then feel if they continued to get similar levels of QUALITY  media coverage EVERY week or so? You would probably start to wonder who is doing their PUBLIC RELATIONS work for them, and just how they can afford it?

Then imagine the feeling of DEEP gloom and despondency, or even PANIC, when you discover that they were generating all this VALUABLE media publicity in-house ...and this is the shape of things to come! The new PECKING order with their company PERMANENTLY occupying the number one spot, even though EVERYONE KNOWS that you offer a far better product or service.

No one EVER said business would be fair!

With a little help from ‘Become the News' this soon could be you! Way out in front, leaving your competitors STRUGGLING to keep pace in your wake, and eating your dust!

'Become the News' will positively TURBO CHARGE your company’s profitability...

ONGOING media publicity is NO LONGER reserved for just the rich and wealthy...

The methods and techniques you will discover in this easy to assimilate course will achieve you a MASSIVE advantage in your market place. They will give you the means and the system to gain a REALLY competitive lead, and then STAY OUT IN FRONT!

The methods you will learn are the same techniques that we use to promote our own businesses.

Unsurprisingly, they are also the very same techniques employed by top PR EXPERTS and PUBLIC RELATIONS agencies around the World, to gain impressive and influential results.

Results which have helped position the TOP companies and both attract and keep the ENORMOUS volumes of new prospects that have been necessary to make them the financial GIANTS they have become. They ALL used media publicity to help get them where they are today, and they continue to use it to maintain their advantage.

Let’s update an old and VERY misleading saying...

“If you KEEP on doing the same OLD things - you are going to KEEP on getting the same OLD results!”

You should be so lucky...

A HIGH majority of companies would love to receive the results they used to get, but things have PERMANENTLY changed, and changed for the better for those individuals who are prepared to embrace progress and learn to swim with the flow. For those who are still swimming up stream, and into the current, things are about to get MUCH harder.

How’s this for a rewrite?...

...now that’s far more accurate!

It would be hard to count the number of businesses or services which are dying a slow financial death for the above reasons; I hope your company isn’t one of them. Certainly, some will still be making a SURVIVABLE profit today, but every month they make just a little less, as they are in slow decline, and the recession or economic climate has VERY little to do with it.

By contrast, JUST take the time to look at companies that use PR to play a central and MAJOR role in their marketing and POSITIONING campaigns. Generally they are still making exceptionally HEALTHY profits; however, on this occasion SIZE can be a disadvantage!

You see, proportionately, small to medium sized companies get more ‘BANG for their BUCK’ from PR marketing than their large or multinational counterparts, and you can start using this to your advantage today.

What you will discover in 'Become the News':

		EVERYTHING that you need to know to understand and implement effective PR and media marketing as a PROFITABLE ongoing promotional strategy for ANY business, product or service, irrespective of your location in the world.
		You will experience the great satisfaction of seeing your own BUSINESS   highlighted by the media in papers, consumer magazines and leading trade journals, month after month after month, whilst at the same time watching your PROFITS continue to rise.
		You will learn the ability to control and increase your flow of public EXPOSURE at will, without ADDITIONAL cost, which will establish you as a market leader and rapidly broaden the perceived gap between you and your competition.
		How to positively MONETISE your free PR and media marketing EXPOSURE as you switch on a STREAM of new customers, prospects and leads as a result of creating HIGHLY EFFECTIVE target customer awareness.
		You will discover how to MASSIVELY reduce your marketing and advertising budget, whilst at the same time attracting FAR more customers and building an ever INCREASING market share.
		BEST OF ALL -You will discover how, by using media marketing and PR to promote yourself, this RECESSION, as well as any possible future economic crisis, will become a positive marketing BOOM, offering a clear and distinct advantageous opportunity for you and your company to have over your competitors.

 MORE PRECISELY you will discover...

		The exact HOT buttons that will have EAGER media reporters dialling your number faster than you can imagine.(One student RECENTLY had a media related phone call within just two minutes of emailing out a news release!)
		Discover how to conduct successful MULTIPLE radio interviews, each with THOUSANDS of listeners while the interviewer asks you the EXACT  questions that you want to answer! (I have conducted as many as 11 interviews in JUST one day by phone, and from the comfort of my own home)
		You will discover how to make a very BIG and lasting impact with journalists, which means once you have broken the ice with them, and proved you provide a professional standard of public interest material, they will look on your future releases very favourably and play the PR game with you.
		You will discover the triggers that are likely to encourage journalists to CALL YOU looking for stories that will promote you and your business.(Believe me it doesn’t get much better than this!)
		You will discover the methods that will provide you with a virtually ENDLESS  supply of related QUALITY   material which will inspire and fuel your imagination and which can be easily converted into intriguing HIGH DEMAND articles and news releases.
		You will discover the technique of converting what would normally be considered to be a BLATANT advertisement into quality public interest media material, which at the same time is likely to QUADRUPLE your response rate.
		You will discover how to rapidly create FINE QUALITY articles and news releases (in usually less than an hour) that will get PUBLISHED, even if you failed miserably in ENGLISH at school, or HATE writing with a passion! (This type of composition is really not difficult when you understand the formula)
		You will discover how to use PR and media marketing to build a VALUABLE  mailing list. Many companies realise that when they build a HOT list of prospects, it INSTANTLY becomes one of their MOST VALUABLE assets. (As already mentioned, I built a list of more than 28,400 names and email addresses in just 4 DAYS!)
		You will discover how to easily use PR to obtain a BLAST  of VALUABLE feedback and MARKET RESEARCH information, to further improve your sales and profitability. (This technique is pure GOLD)
		You will discover how to use a PR - internet combination to DRAMATICALLY speed up and improve your results and overall effectiveness.
		You will discover how successful ONLINE PR will not only attract legions of new prospects to your company, product or service, but also has the potential to turn your website or websites into valuable JEWEL MINES! (And it’s DEAD easy to achieve)
		You will discover the many DANGERS, risks and hazards that KILL 95% of all submitted media articles and news releases ‘DEAD in their tracks’, never to be used, considered, or see the light of day ...and how you can AVOID them!
		You will discover how you can CAPITALISE on holiday periods and special occasions to gain ADDITIONAL   exposure, and certain times of the year that will present HUGE media marketing possibilities for you. (This is really simple)
		You will discover how to save yourself HEAPS of time by automating your PR delivery system. You will turn what for some people will be a LONG and REPETITIVE process into a simple task that will take you just minutes to complete.
		You will discover how, why and when to use a relevant photograph or illustration, and how, when you get it right, it will often say a THOUSAND positive words you could not possibly include, helping to generate a TREMENDOUS response to your article.
		You will discover the tricks, methods, techniques and PR secrets that are used by top media personnel and leading PR consultancies to achieve exceptional results, and keep their clientele favourably positioned in the public eye. (This information would have taken them many years to acquire so it’s worth a small fortune to you and will shortcut your journey to PR financial success by YEARS.)
		FINALLY, if at the end of this stimulating course you feel that ongoing support, advice and encouragement would help you BLOSSOM and get the VERY most out of your new found marketing skills, we will be there to help you every step of the way! In fact, it would be our privilege to mentor and encourage you to unlimited levels of PR achievement for you and your company; the way we see it is that your success is our success also.

You could assimilate this information and start attracting a news stream of qualified prospects within just days if you so desired.

It’s not so much can you afford this course? as can you afford to be WITHOUT it!

Remember PR and media promotion marketing deliver a very RAPID ROI (Return on Investment)...

By now, and as you read the associated benefits you will gain from 'Become the News' you may be thinking that this course is going to have a price tag of many thousands of pounds, and probably also realise that it would be worth EVERY penny of that in the on-going profits it will generate for you.

However, in just a few moments you will be pleased to discover we are virtually giving this ESSENTIAL material away, and giving you a very fair risk reversal into the bargain.

Just to HIGHLIGHT the true value this course offers... 

Before you consider purchasing 'Become the News' please do me a favour and take five minutes to call and discover what a professional PR agency would charge for thinking out and writing just one news release for you. By doing this you will appreciate the HUGE value you are gaining, as the PR agency will probably ask MANY  times more than the full cost of this course.  

Then also take into account that, armed with this VALUABLE knowledge, you can generate as much FREE media publicity as you desire. And you can go on doing so month after month, year after year, which makes 'Become the News' a very WISE investment into both you and your company’s financial future.

So what does it cost?

ONLINE  PR also delivers more MAJOR benefits...

Although it is slightly different to achieve, ONLINE PR is becoming more popular by the day as it offers such LARGE  benefits. Similar to traditional media publicity, it has the power to start a rush of new prospects coming to your business. However, it has one HUGE and very DISTINCT advantage and that is it can help make your website obtain a top position listing in the search engines.

So you get TWICE the benefits...

You see, most online PR websites carry a lot of AUTHORITY and what is known in the SEO (search engine optimisation) world as PR RANK! The very fact that your news release or article is hosted on a news-related website with a hyperlink back to your website, is a REALLY big and positive 'Thumbs Up' to the search engines. As a result you may find your web site receives a first page listing on either Yahoo or Google which in turn may send thousands of ADDITIONAL visitors your way.

You will discover how to use this and much more to your FINANCIAL  advantage in the 'PR forProfit' course.

Having the BEST product or service is NOT ENOUGH...

I am sure you offer QUALITY products, however, even if they are clearly the BEST on the market, this fact alone will not guarantee your market leadership and you may be in for a VERY nasty surprise. The fact is that you could have the greatest ‘Life Improving’ product on the face of the earth, but if your target market doesn’t believe it, you will soon be out of business.

Smart entrepreneurs know that PERCEIVED value is EVERYTHING!

I am sure that you already know that GENERALLY the largest and most choice market share goes to the company with the BIGGEST marketing budget. They work on POSITIONING their product or service so it is FIRMLY fixed as being the BEST or the leading brand in the public eye.

Can you see the potential?

You can use PR marketing to generate EXACTLY the same level of PERCEIVED VALUE and market POSITIONING that the big boys have been capitalising on for years. You can start an ongoing PR campaign today, and before long, and in the same way as when someone says ‘burger’ - McDonald's probably springs to mind, when they need the product or service you offer, it is immediately associated with your company or product name.

Finally...

I could go on talking about the benefits of PR marketing all day, however, if you have read this far you have a VERY good idea of how the simple techniques you will discover in ‘Become the News' will improve the volume and quality of prospects you attract, and the profit you will generate as a result.

If you feel you need more information to enable you to make your decision you will find many helpful pages on this website which will enlighten you further. Or, if you have a question you would like me to answer please contact me via my contact page, or if you would prefer to speak to me personally you may be able to contact me via 'Skype' my address is: Kevin.Martyn and if I am not available for live chat you can either leave me a text message or there is an answer machine left on at all times, so just leave me a message and I will get straight back to you.  

Thanks for your time and consideration. I look forward to speaking with you further on the inside of the 'Become the News' course.

Kind regards

Kevin Martyn

PS. Direct response PR marketing is a VERY enjoyable creative process which ANYONE can master with just a little practice. If you are fed up with life in the marketing SLOW lane, and would like the opportunity to attract new prospects faster than HUNGRY bees to a honey pot, the 'Become the News' course will be exactly the solution that you have been looking for.

PPS. Please remember that where ever you live in the World, the press and media work in EXACTLY the same way, irrespective of location. You can use these skills to give you a VERY competitive advantage in ANY market or even MULTIPLE market places, and put your income generating potential into the financial fast lane.